Technology is becoming more widespread in all sectors, and in this digital era, with so many new restaurants opening, the restaurant industry is becoming increasingly competitive. Restaurant processes can be made more efficient by automating them, which will improve the restaurant’s service.
Technology is playing a significant role nowadays both regarding cost control and pilferages. All the restaurants that we are operating now, all our POS Systems are cloud-based. Every recipe is defined in the system. Food consistency is maintained even if the chef is not there. If you use technology in the right way, things can work well for you. Rahul Bhambri-Owner, Last Call, and Rooh
Let us look at the way in which technology can be used to improve your restaurant service quality.
(i) Online Restaurant Reservations
If your restaurant has limited seating, it would be more lucrative if customers can reserve tables in advance online. If the process of online table reservations can be digitalized, the restaurant’s customer base can grow. Restaurants can now access all of the guest details using a single interface thanks to reservation management. For both walk-in customers and those who have made previous reservations, the restaurants will provide reliable wait times.
(ii) Tablet Ordering System
A tablet ordering system in place can improve customer dining experience as:
- The orders taken are more accurate, and there are no chances of manual errors.
- The speed and efficiency of your restaurant service improve which overall contributes to the better customer experience.
- The increased speed and efficiency of service mean higher table turnovers which will enable your restaurants to serve more guests.
- If your customers are happy and satisfied, it will lead to more mouth-of-word recommendations.
(iii) Customer Relationship Management
The CRM technology now has become the key that helps in improving customer engagement in your restaurant through loyalty programs and others. Centralized restaurant CRM enables you to gather customer data related to the contact details of the customer, the frequency of visits, their preferences and average spending per visit.
POS integrated CRM gives excellent insights into customer demands and behavior and allows you to make informed decisions based on the captured data which will improve customer service. Waiters can view this detail in the POS and upsell and suggest items based on customer ordering history.
(iv) Customer Feedback Management
As mentioned earlier, asking for feedback is critical to improving your restaurant service, and you can employ technology to collect and analyze customer feedback better. Instead of a regular feedback form, you can use a Feedback Management App that asks for specific feedback from customers based on the particular item ordered, ambiance, and restaurant service. This itemized-level reporting also helps you identify the performance of the dishes on the menu. The Feedback App automatically updates the customer details in the CRM, thus eliminating the need for manual updating of data and the scope of errors.